And I would disagree that 15 years ago consumers had to fight studio ignorance from cropping movies to 4x3. My memory might be faulty but I could walk into a store and easily buy a Widscreen VHS/DVD true some movies were also released in 4x3 format. But that might be down to my point above.
Some studios were better than others. But some, like Disney, were late the widescreen party, and when they did widescreen, it was letterboxed, not optimized for widescreen TVs. Universal took a while too.