Key to beating the heat: Make Lebron wear a teeshirt.
Harass him, hurt him, piss him off.
The problem is that Lebaby expects to ALL the calls, so he gets mad every time a foul is not called in his favor. During the regular season a team can rough him up a little and him throw off his game. (The Bulls are specialists at this strategy) However, during the playoffs, he is protected by the refs (to a criminal extent) and therefore is able to achieve "greatness".