I think they're trying to set Christina Grimmie up to win this season. They posted her blind audition last week and it's already over a million views.
They posted her audition because of "Team Grimmie", the million youtube viewers who support her and love to hear her sing. They help to hype up the current season and bring in much needed viewers.
As for winning the voice? I kinda doubt it. She's good and I've been listening to her for years, but neither of her two albums did well to even place in the top 100 charts. And for some reason she sounded really nasal in the studio. Chances are she's going to end up like Judith Hill, all hyped up as the person to beat only to crash out mid-way through the competition.
With Judith Hill, they kept pounding OVER and OVER about her Michael Jackson connection -- i bet that turned off a lot of people. I really think she could have won, but pleased that a Chinese-Jamaican won.
The Voice has been waaaay more diverse so far than American Idol, and the judges are having a lot of fun so far.
Idol needs to take some notes in order to survive and even thrive again.