If I was responsible for the rebirth of Star Trek on TV (fortunately for the franchise i'm not
) I would do one short 10 episode season or mini-series with a story arc and see how it would go from there.
I believe a serialized story rather than a procedural format would have a better effect on viewers and new audiences, as for the theme I really liked the vanguard novels but I could live with ST2009's Captain Robeau or something set during the Romulan wars that followed Enterprise's ending.
Of course, as you probably guessed by now, I will basically watch anything with Star Trek on the title
, so my opinion is what it is, I imagine