Can't this whole "spy" paranoia also be a good thing?
"Hey, look at all these people watching well written sci-fi shows! Maybe we should produce or support more of those instead of relying on this Neilson thing"
And I like the idea that they will also advertize to me. I don't need to see tampon commercials or car commercials. But if I see something I actually MIGHT buy, then that's a good thing for them and me, no? I mean, if we have to live in a world with advertizing anyways, might as well cater it to me and make it worth my while.