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Old January 4 2014, 02:47 AM   #167
Alidar Jarok
Everything in moderation but moderation
 
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Location: Norfolk, VA
Re: College Football 2013

I didn't even quite make the connection that the Outback Bowl was a sponsor. It almost just sounds like a plausible name (although, in retrospect, it's on the entirely wrong side of the world to make sense).

If a Bowl has an established name, I don't see why the sponsor can't keep the name and either affix their name in front ("The Chick-Fil-A Peach Bowl") or just sponsor it without stealing the name ("The Peach Bowl sponsored by Chick-Fil-A"). I realize it's a mouthful and still very corporate, but better than it is currently.
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