The ad is indeed great and all, but I'm very surprised (pleasantly so) that they recreated the TMP warp, with little Twizzlers as the rainbow bullets, a warp effect that was used in one movie 34 years ago. Whoever did designed this ad knew their stuff, and it shows.
I finally saw it...and you're right about the warp effect from The Motion Picture
. It didn't even consciously register, but when you mentioned it, it was like, "Oh, yeah..!". It just felt so 'right', I guess.
It always shows when a merchandise designer isn't up to snuff on the material...