The beta test is more to see if the wiki principle can really be used for this and to find out which rules and guidelines need to be established.
Yes, this website is supposed to make some money...but you´re probably right...this was overdoing it. It was not supposed to offend anybody. Tried banner mode right now...that banner is pretty big...even if its supposed to show up only five times a day.
I decided to go without any ads until its come far enough to be a "real" website.