Well, you start with the colony and go from there I suppose...
What are you talking about? This article isn't promoting a moon colony for the sake of having a moon colony, it was promoted as solving the energy crisis on Earth. The article doesn't even mention the word "colony" once. In fact, it talks about robots and automation, suggesting that people aren't going to live there (and for good reason, it's far, far cheaper to have robots do it, while it's expensive enough to do without having to also bring people up there). Seriously, if you want to have an idea of what people up there would be like for the purposes of generating electricity, think Deep Water Horizon times 1000.