Very much like what happened to Lucas. The limitations imposed on him during the first two episodes (and to a much lesser extent the third) forced him to find less expensive and better ways to do things. He pissed and moaned for years about all the things he wanted to do but couldn't so when parts 1-2-3 come along he has a virtual blank check and none of the three came close to matching the first three. In TOS the transporter was a device dreamed up because they couldn't come up with a cost effective way to use shuttles. As someone noted the transporters proved to be a great storytelling device because it allowed them to get right into the meat of the script without an interim in the shuttle.