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Old December 17 2013, 05:59 PM   #49
cylkoth
Commodore
 
Re: Paul Dini: Superhero Cartoon Producers don't want girl viewers

Harvey wrote: View Post
Networks make their money selling audiences to advertisers. People 18-49 have more disposable income, which makes them much more valuable to advertisers than older audiences.
Alledgedly, this age group is more willing to change or try new brands, whereas the older demo becomes 'settled' and not swayed by the latest ''new and improved'', sticking to their preferred products.
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