I don't think I'll ever be able to wrap my mind around the way TV execs think. I know the main 18-49 demo is important for network shows, but you would think they would just be happy that people are watching their shows.
Networks make their money selling audiences to advertisers. People 18-49 have more disposable income, which makes them much more valuable to advertisers than older audiences.
I still can't fathom why ABC axed poor Boston Legal
, though. It actually did reasonably well
among the 18-49 demographic (I should know, I watched it religiously). I suppose it must have had something to do with the fact that 20th Century Fox produced the show, rather than it being an in-house thing.