Hmm, I know his name is Dan, I have no idea how I ended up typing John. Must have been semi-distracted when I made the post.
Every time some major company has control of a cool niche appeal thing, they attempt the same thing. Make it accessible to more people, while also keeping the niche appeal. And the same thing happens every time. They fail to win crossover appeal and they alienate the original niche. This might be NBC's way of saying "Come back niche, come back!!"