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Old December 9 2013, 12:59 AM   #116
Kelthaz
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Re: J.J. admits keeping Khan's identity a secret was a mistake

Yeah, I'm not even sure what this conversation is about any longer.

So about that Khan thing, huh? I think that marketing a summer blockbuster action film without an identifiable villain is a bad idea. It can work if done properly, but in this case I think it left the trailers feeling empty. I think if the marketing for the film had been focused on "James Kirk's greatest enemy returns" rather than "some random terrorist with a generic name does stuff" it would have done better at the box office.
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