Yeah, I'm not even sure what this conversation is about any longer.
So about that Khan thing, huh? I think that marketing a summer blockbuster action film without an identifiable villain is a bad idea. It can work if done properly, but in this case I think it left the trailers feeling empty. I think if the marketing for the film had been focused on "James Kirk's greatest enemy returns" rather than "some random terrorist with a generic name does stuff" it would have done better at the box office.