Re: X-Men: Apocalypse announced for May 2016
I'd imagine they're scheduling the shoot in such a way that if DOFP flat-out bombs, they'll be able to cancel production and only really eat the pre-production costs - and said pre-production is an investment any studio'd be crazy not to make under the circumstances. So, as long as they're prepping, why not put on a confident face and spark fans' interest?
They'd only have to eat development costs if they cancelled it since a May 2016 release would only need to start pre-production in the second half of 2014 for a 2015 production start.
"I'll see you in another life, brother."