^ Perhaps you're missing the play-on-words? You're familiar with the toy (which is the play-on-words here), but the intended definition in the title is Log = Diary or Journal. Hence, a show about Ms. Lincoln's "Logs".
Just checked the episode's imdb page. It was her name. Yeah, I get it now. I hadn't realized her last name was Lincoln. I just remember the actress on that show, not the last name.
I'm obviously not a TOS person.
All hail TNG! Holy be the Picard!
That's probably the most dorky thing I had said in ages if not ever.