The Wormhole wrote:
So instead, Paramount chose to angle their promotion of the film omitting that little tidbit. There's nothing wrong with that. It makes pefect sense that Paramount would want as many butts in the theaters and as many eyeballs on those screens because means the picture is selling tickets. Why this is such a complex issue to comprehend is beyond me.
Thing is, the reason they chose Khan is because it's "what everyone wanted." You'd think if you're going to include "what everyone wanted" in the movie, you'd want to promote the hell out of it, not keep it a secret. Hell, at the very least they could have made John Harrison the renegade Starfleet officer public a lot sooner than they did.
I guarantee you, hearing "the Enterprise crew fights Khan" or "the Enterprise crew fights a renegade Starfleet officer" makes the movie sound a lot more exciting than "the Enterprise crew fights someone."
Actually, the hardcore fans just assumed
that everyone wanted Khan, because it fit some preconceived notion that the hardcore fans had about what the lowest common denominator looked like. But the truth is that the hardcore fans have no idea
what the general public, in aggregate, knows about Star Trek.
The hardcore fans especially have no idea what the general public cares about enough to get drawn in by.
It sounds like Paramount wisely decided, based on actual research no doubt, that to the public at large that film was The Wrath of Who
"Coming this year: Instead of something new and fresh, it's the Ultimate Showdown™ with the villain from that film you never saw and don't care about!"