The Wormhole wrote:
Thing is, the reason they chose Khan is because it's "what everyone wanted." You'd think if you're going to include "what everyone wanted" in the movie, you'd want to promote the hell out of it, not keep it a secret. Hell, at the very least they could have made John Harrison the renegade Starfleet officer public a lot sooner than they did.
I guarantee you, hearing "the Enterprise crew fights Khan" or "the Enterprise crew fights a renegade Starfleet officer" makes the movie sound a lot more exciting than "the Enterprise crew fights someone."
The nerd rage and foaming at the mouth about this movie got to be ridiculous, and I knew, I just KNEW the minute I saw that article pop up on Pajiba that someone would post it here and (whether intentionally or not) misconstrue JJ's quote. I was not advocating that it was a better or ideal way to promote the film. I was attempting to point out the oversight by the OP's insinuation that this was all done to "snub" longtime Trek fans. That's all.
I never said the decision was done to snub fans. Only that I'm not surprised that Paramount chose to ignore aiming the film toward fans. What I was trying to articulate was, it was silly to be coy about the film's antagonist when Gen audiences wouldn't care who it was. Khan's identity was only something fans would catch on to. How many times did they lie about the film's villain identity? Who benefitted from them keeping the secret? General audiences wouldn't care who it was. Keeping it a secret only fueled fan speculation. The same narrow audience TPTB stated they weren't trying to appeal to.
See, I don't think they've ever said they weren't trying to appeal to "The Fanz", in fact, they've gone out of their way to appeal to fans. What they've said is they aren't aiming "exclusively
" at fans. In other words, don't expect anything "Fan-Wanky" that will leave the General Audience lost or rolling their eyes, but, IMHO, they've never given any indication that there wasn't going to be any fan-wanking. It's just that the Fan-wanking needs to be non-objectionable (or unnoticeable/unimportant) to the General Audience.
One Day I hope to be the Man my Cat thinks I am
Where are we going? And why are we in this Handbasket?