I agree with that, which is why Paramount can't keep spending such a budget that is usually reserved for those kind of films. Would revealing Khan have shot up the movie to gross a billion dollars? Likely not, but I can't imagine it would have made less than it ended up making. That's my speculation, but one I stand by. Paramount shouldn't be intimidated by Trek being too "niche" with stuff like Khan of all things. It implies they're not too confident about their brand, which can't be true given the generous budgets that the older films never dreamed of getting.