It is too cute/contrived. When I watched it the one time, at the Kirk-death scene I was not into the movie, but observing it for similarities/differences with TWOK. So the whole same-but-different thing took me out of the story. Which wasn't that riveting, granted. But still. The whole turnabout death scene part of the script seems . . . puerile? Juvenile? Don't know quite the word. I think "cute" was what I meant, there at the beginning. Not looking for arguments, just answering the OP.