Here it had the feel of "hey, remember that thing audiences liked in the first movie? Yeah, let's do a shit ton more of it!" It started out fine, but after awhile it got annoying.
People liked the "comedy" of the first movie? I thought is pretty widely seen as one of the "worst" parts of the movie. Hell, to paraphrase Kevin Murphy from the "Rifftrax" of the movie when Thor is hit, again, by Jane's van and seemingly knocked out (for the third time in the movie): "Again?! At this point why don't they just put a pair of sunglasses on him and carry him around like in Weekend at Bernie's?"