Mr Awe wrote:
^ So, you're telling me that people buy Apple products now because of the secrecy? Surely it's more because they actually like Apple products!
Sure, there is some intrigue over what they'll release next. But, the secrecy isn't why people plunk down their hard-earned cash. Ultimately, they have to like the products that are released!
We digress a bit . . .
We do not.
I think that, whether we're talking about Apple or Doctor Who, it's rather more complicated than "people buy things because they like them", and yes, the secrecy helps a great deal.