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Old October 23 2013, 05:27 AM   #643
Harvey
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Re: New Book about TOS: These Are The Voyages

That's a small part of it, but I think it's mostly an issue of understanding and interpretation.

--

To spitball a bit for the ratings for a bit...

Thanks to the files at UCLA, here are Nielsen ratings a bit more detailed than the ones Cushman presents for 'The Man Trap' (derived, the report says, from a 30-city sample). These must be the ones Cushman reports on a half-hourly basis, since the 8:30 and 9:00 figures are identical to the ones in the book.

8:30
NBC: STAR TREK (46.7 audience share / 25.2 average rating / #1)
ABC: TAMMY GRIMES (26.1 audience share / 14.1 average rating / #2)
CBS: MY THREE SONS (17.4 audience share / 9.4 average rating / #3)

8:45
NBC: STAR TREK (43.3 audience share / 24.1 average rating / #1)
ABC: TAMMY GRIMES (27.1 audience share / 15.1 average rating / #2)
CBS: MY THREE SONS (19.6 audience share / 10.9 average rating / #3)

9:00
NBC: STAR TREK (42.2 audience share / 24.2 average rating / #1)
ABC: BEWITCHED (27.6 audience share / 15.8 average rating / #2)
CBS: THURSDAY NIGHT MOVIE (18.7 audience share / 10.7 average rating / #3)

9:15
NBC: STAR TREK (39.8 audience share / 23.0 average rating / #1)
ABC: BEWITCHED (29.8 audience share / 17.2 average rating / #2)
CBS: THURSDAY NIGHT MOVIE (19.0 audience share / 11.0 average rating / #3)
And here are the same 30-market Nielsens from 'Charlie X,' the next episode broadcast:

(Network - Show - Share)

8:30

ABC Tammy Grimes 21.4 (#3)
CBS My Three Sons 33.4 (#1)
NBC Star Trek 32.0 (#2)

8:45

ABC Tammy Grimes 20.0 (#3)
CBS My Three Sons 35.1 (#1)
NBC Star Trek 31.5 (#2)

9:00

ABC Bewitched 25.0 (#3)
CBS Music Man 36.0 (#1)
NBC Star Trek 29.2 (#2)

9:15

ABC Bewitched 28.9 (#2)
CBS Music Man 36.2 (#1)
NBC Star Trek 26.6 (#3)
These audience shares are different than the ones Cushman reports in the book (p.202), which give a larger share to the first half of 'Charlie X,' and then a smaller share to the second half.

In fifteen minute increments, here's Star Trek's share of the audience over a two week period (using the archival figures):

46.7 -- 43.3 -- 42.2 -- 39.8 -- 32 -- 31.5 -- 29.2 -- 26.6.

Or, if you use the Cushman figures, here's Star Trek's share of the audience in thirty-minute increments over a two week period:

46.7 -- 42.2 -- 35.9 -- 22.8

Unfortunately, UCLA only has ratings for the first handful of episodes.

(If that seems a little rambling and unfocused -- well, that's because it is. More, perhaps, later.)
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