The success of Abrams' films have raised awareness of the franchise, quite possibly whet the appetite for more.
While the publicity can't hurt, the sad fact is people who will go see the occasional sci-fi action flick in the theaters, won't necessarily sit in their homes and consistently watch a weekly space opera.
Not necessary. You don't need
the same people to watch the t.v. show as see the movies. Some, yeah. But movies and t.v. are different audiences, and even in the crossover between the two different media carry with them different expectations. Some fans of James Bond also liked Alias
, fore example. Likewise those who enjoy the movies will include lots who'd like to watch a good t.v. show.