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Old October 16 2013, 12:35 AM   #98
David.Blue
Lieutenant Commander
 
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Re: Making a Star Trek series that fits in with today's TV landscape

I actually used to work for Nielsen (would still were it not for the economic downturn--they are very good employers) and can tell you they take their market research extremely seriously. Constantly re-examining methods, tinkering with quality control, etc.

Frankly, you look around at the current world of mass media, seems to me television can still sustain a Star Trek, given that the basic special effects needed have become cheaper. Like anything, it requires good stories and fascinating characters, while not going crazy on the budget. Me, I see one extremely valuable element in ST there's no getting around--automatic recognition. Means in terms of publicity you get a lot more bang for your buck. The success of Abrams' films have raised awareness of the franchise, quite possibly whet the appetite for more.
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