Anything that helps the NuCast gain more exposure for themselves and the franchise and puts a little extra money in their own pockets is a good thing.
I finally caught the commercial on TV as opposed to the OP's clip. I agree wholeheartedly with this sentiment, as well. Exposure is a good thing - and in the case of this ad, there was a good marriage of theme and product. I very much like the idea of keeping the franchise fresh in people's minds.