^ this actually put me in mind of something I was reading today:
Schwarzenegger wasn't always the best physique in the room. But he always won - at least once he figured out how to undermine his opponents. Was that cheating? Was that breaking some kind of ethic? Is the goal to have the best body, or to win?
Gordon Ramsay has famously undermined rivals in the past - hiding recipes, that sort of thing. Yet look at where he is today.