C.E. Evans wrote:
It's all about familiarity and what aspects can most people relate to. This is true not just for Star Trek, but for anything.
Not to beat the horse into glue, but I suppose I'd say familiarity is the concept
of spacemen on adventures. I don't see why it would have anything to do with the name of the ship, any more than TNG needed to keep the same characters to get new viewers. The concept and the brand is already familiar.
But that also included a ship named Enterprise
. That was part of the concept and brand too, and it still is.
Star Trek XI could have easily used another hero ship other than the Enterprise
played up the alternate universe aspect), but they chose to go with the ship name audiences identified the most with Trek.