C.E. Evans wrote:
It's all about familiarity and what aspects can most people relate to. This is true not just for Star Trek, but for anything.
Not to beat the horse into glue, but I suppose I'd say familiarity is the concept
of spacemen on adventures. I don't see why it would have anything to do with the name of the ship, any more than TNG needed to keep the same characters to get new viewers. The concept and the brand is already familiar.
(I'm picturing a writer... let's call him "Homer"... pitching a story idea for Greek Heroes: Odyssey
about a group of mariners having crazy adventures at sea, with monsters and witches and deadly enemies and whatnot. Do we tell him the ship should be named the Argo
and one of its crew should be a relative of Jason, because that's "familiar" to audiences?