C.E. Evans wrote:
No, I'm saying that it's the general public that associates the Enterprise with Star Trek, which makes its necessary for "the money people" to continue using the name.
Ah. Okay, well, I think that's wrong. Although it would have been a solid fact in 1987.
It's a solid fact in 2013.
Singer's pitch seems to fall into the idea (covered in the rest of my post) of using the Enterprise
to kick off a new era after a period of time has passed.
The same was true of the aborted Star Trek: Final Frontier
animated web series proposal. Although it featured a 25th-Century in which Starfleet had moved away from the traditional saucer-based designs of centuries earlier and towards more utilitarian (i.e., more rugged, less pretty) designs, with the Enterprise
being a key example of this new philosophy.