Don't you believe it. The name Enterprise
is synonymous with Star Trek to mainstream audiences (so much so that "U.S.S. Enterprise
" became a trademark of CBS*). A new Trek series set in a new era will definitely have a brand-new Enterprise--
don't think that it won't--but any spinoffs from that show can go in almost any direction from that.
Mainly to prevent other sci-fi franchises from having a Starship Enterprise