It also recognizes how silly that Khan reveal was. "My name is... Khan!" and that was supposed to mean anything to anyone?
Khan is as common as John and Smith. And if it's not a name, then it's a title. You wouldn't say "My name is... Captain!"
And the way Cumberbatch delivered it, just cringeworthy.
Lampooning something isn't the same as recognizing it as silly.