^That's what's so weird. There is
both too much and too little hype. They hype everything "There's an embargoed press release" then it comes out and tells us something we knew months ago. They hype that there's a trailer coming then give us a hashtag, they go on and on about stuff and give us merch but they don't actually give us any content. Just fluff and marketing ops. It's all very cynical with very little real celebration of 50 years.