And last time I checked, Iron Man 3 had made 1.2 billion while STD was somewhere around 450 million? Tony Stark seems to win the dick contest with Captain Kirk.
And the fact that it moves the Marvel universe forward instead of creating a massive restart where it all ends on the same exact note as the last movie.
End of Iron Man: "I'm Iron Man."
End of Iron Man 3: "I'm still Iron Man."
Yeah, they left Trek in the dust