And last time I checked, Iron Man 3 had made 1.2 billion while STD was somewhere around 450 million? Tony Stark seems to win the dick contest with Captain Kirk.
And the fact that it moves the Marvel universe forward instead of creating a massive restart where it all ends on the same exact note as the last movie.
Speaking of moving the universe forward, it's funny how both franchises now have technological leaps of potentially game-changing nature: Iron Man how has Extremis, while ST has had the transwarp beaming since 09 and now has magic Khan blood.
It's also weird how both STID and IM3 feature supporting characters working with the bad guy in exchange for the healing of a young girl.