First time I viewed STID I was filled with hope that the movie wasen`t a mindless action movie, but it is in my opinion. The first time I watched it I could not even finish it, but this time around I enjoyed it. I guess the reason for that is simple enough. I knew what to expect and adjusted my expectations accordingly and the fact that I`ve just finished a marathon with TNG,DS9,VOY helped. Lack of material kinda drew me towards the movie again.
Maybe my experience could help others
My 4 year old girl managed to watch it in 3D in the cinema. She managed to stay until the end.
I watched "The Naked Now" the whole way through without crying. Sure there was screaming, hand wringing and eye rolling but I manned up and saw the whole thing.
Like another poster I can't believe people saw deep and meangingful messages in INS but are traumatised by the 'shallowness' of STID.