I'm sure they are confused and "hurt" at first, then they see the box office returns and blu ray sales and realise "o, just some few vocal idiots that will never be happy". At least I hope so... I was one skeptical ID would be a good ST film after finding 09 to be somewhat disappointing for me. But now, ID is one of my favourite Trek films and 09 has been elevated because of it. I want more of what ID has shown Trek can be.