Nu trek doesn't have the advantage of having episodes to establish the characters the way TOS and TNG did.
If they rebooted it and added new stuff like Uhura's and Spock's relationship (I have to admit, I get nothing from it) then it's going to turn some fans off.
Then again, Trek franchise was lagging, and I don't necessarily think they wrote it entirely for Trek fans anyway. Business wise, that was a smart decision.
I don't think people who don't like Nutrek are bitter and close-minded, I suspect they don't like the recent 'blockbuster movie' formula it's written around.
Everything appears hyperactive, shallow, gimmicky with lots and lots and lots of explosions.
Remedy-- watch what you think is a lame movie (or marathon) during the holiday season when nothing else is on..this can make a movie grow on you.