^^^ what gets me is that the creators now seem to think we're the target audience, the one's they need to please.
Nah they don't, but when producers and writers don't
respond to "the fans", they are branded as cowardly and/or secretative. No-win scenario.
Bad Robot's team is making the films they
like to watch, and their movies make plenty of money. The active Trek fanbase is a small part of the movie-going population, and always has been. And the tie-in licensees know that only 1%-2% of that audience buys the tie-ins.
We are very useful for generating free, positive word-of-mouth, though. You can't buy that kind of publicity. ST films with poor advance word-of-mouth (ST V, Insurrection, Nemesis) tended to sink. STiD tended to get poor word-of-mouth by the time it reached USA. Perhaps the gap between the Sydney and US premieres was too wide?