I don't feel any attachment to the names Kirk, Spock and McCoy, and they are played by different actors with entirely different takes on these characters anyway, so I don't see the reason. Because some guy in the marketing department thinks that Kirk == 100 million dollars box office and Unknown == 1 million dollars box office. Yeah right. How well they can actually pre-determine the box office performance of their films we already know.
And this is why you and the minority will safely be ignored by movie industry, if popular culture reflected your lack of 'attachment' to Kirk, Spock and McCoy then there would be no market for Star Trek at all, let alone a boring TNG era reboot.