Mr Awe said:
Further, I don't think BSG provides much more of the extras/freebies that you allude to compared to say Stargate SG-1. Care to expand?
I am loathe to get involved in this, but...
BSG is talked about in every single entertainment publication out there. It was the cover story in Entertainment Weekly a couple weeks back. Seeing the picture of Baltar, Roslin and Six on the rack (no pun intended) amounted to free advertising. Every legit website out there was talking it up. Free advertising. BSG got promo time on NBC. SG-1 did not. BSG is seen in most circles as being as good as, if not better than, some of the best drama nominees at the Emmy's. SG-1 isn't even close to the conversation. The acting is heralded as award worthy. When did that ever happen to SG-1?
Everyone talking about it is free advertising. It provides a signature show for the network, which for years was the home of old reruns. It is the Sci Fi Channel more than Stargate and Farscape ever could be.