I haven't had cable since early on in season 2.0.
I've been renting the episodes and now I'm planning to catch season 3 on YouTube and then buy it next year.
There are so many ways to watch TV now that ratings are really just guestaments at this point.
I agree that it's cash flow that will really determine the life of this series. So go out and buy the toys and DVDs.
Get everyone you know to say frak all the time!