^Regardless, it's the number 1 cable series for the night, which is pretty much the best they can realistically hope for. Again, the ratings, in and of themselves, mean nothing; how the ratings effect ad rates is what matters here, and these ratings do not adversely effect those rates in this context. In fact, given the demos, the ad rates for Skiffy advertizers probably went up if anything.
Oh, and this new initiative
from Neilson can only be good news for series like BSG.