Its cool in my area its also advertised on the NBC station. Which can't hurt knowledge of the show.
As well as the high level of press.
When CBS got Viacom I was always pissed that Trek never got advertisedon teh network with greater coverage.
At least we see that NBC does do some of that for BSG.
Of course its still not as big a push that new shows or primary network shows get, but its certainly better then none.
I also wouldn't be surprised if the later showing got a slightly higher then normal rating.
We should get that info this week as well.