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Old September 12 2013, 11:25 PM   #36
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Re: why no 'Star Trek vs Aliens' comic series?

Sales really. It was a slow process, then DC did a Teen Titans series - which was their big franchise at the time - specifically for the direct market which took off. There's a bit more to it than that, but from memory that's the big thing.

Edit: Just to clarify that's more how the Direct Market happened, how the spinner racks and grocery stores got abandoned I can't remember.
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