Precisely, and now those speciality shops are shutting it's getting even worse. Which is the one aspect that is down to the economy. Not to mention there is only one distributor for the entire industry, Diamond
Right now they're hoping to turn that around with the digital market. Unfortunately, the brick and mortar stores and Diamond are fighting it tooth and nail which has resulted in a lot of books being the same price online as physical when there's a serious disparity to production/shipping costs for the two. You're never going to get people paying 3-5 dollars for a comic that takes a few minutes to read when they can pick up a game for 99cents.
... I'll, erm, I'll stop ranting now.