A great deal of entertainment is continuity for me. That's why TV shows work in the first place. If every episode was rebooted with new actors and design and shit, you wouldn't watch TV shows. Instead, you like that ten season long continuity.
And the Star Trek universe from TOS to VOY has a been a wonderfully consistent universe with great scope that got built up over the years. That's fantastic.
The new universe, what does it have to offer? Two films of coming of age and revenge plots.