I'll always remember the time I persuaded my ex to watch TOS. It was Season One, don't remember the episode, but when she saw Shatner... well, this is exactly how it went:
Her: Oh my god! He's so handsome. Who is he?
Me: William Shatner.
Me: Denny Crane.
It was the same with my ex and the lady friends I had that watched TOS.