Ya know, it's this big production made by Paramount. Take it for what it is.
(The only reason I started to watch the reboot was the connection to Hot Fuzz, which is one of my all-time favorites. Then, I warmed up to their main merit, which I personally believe is the artwork that went into it. I believe the artists alone comprised the majority of the credits, at least for Into Darkness.)
To summarize it very, very crudely, the bottom dollar has been more or less defining the trajectory of everything since the industrial revolution (regardless of whether a lot of attempts to get rich are experimental and/or wild goose chases). THEREFORE, if trying to figure out the logic behind reviving shows gets really frustrating, it might be more helpful to think about them as a monetary investment, and go from there.