Would I want the NuTrek to end? No. I tried to get my children into Trek but they never really got into it. When the '09 movie came out my oldest son, now 32, loved it. So I have a new Trek fan in my family now. Which I consider a great thing. Anything that brings in new people to Trek is a good thing in my opinion.
If there had been an option for both I would have chosen that.
The re boot for movies (if more thought goes into it than Into Darkness) and prime line back for TV... Hmm... Interesting!